05 Mar '13, 7pm

The Three W’s (and one H) of Content Marketing

Content marketing is extra hard for people who don’t like to, don’t want to or don’t have time to write. None of that excuses you from doing what has to be done. Have you any idea how many people are willing to write for you? Freelance writers are everywhere. You may have a talented writer or two in your employ or even among family and friends. Ask around. Ask for a few writing samples before you hire anyone though. Give them a test run by asking them to write an article that is appropriate for content marketing, as described above. It may take some trial and error to find the right person/people. Just because someone thinks he or she is a good writer…well, you know.

Full article: http://www.searchenginejournal.com/the-three-ws-and-one-h...

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