02 Aug '18, 2pm

5 Ways to Optimize for Personalized Search

5 Ways to Optimize for Personalized Search

Imagine that your potential visitors try to search for your content using voice search. People usually go for natural language when talking to their phones and voice assistants, thus, your best shot is to optimize for questions and long-tail keywords. When you come up with all the questions that potential visitors may ask, you should create content that naturally includes answers to those questions. Make use of internal linking between your related content. This way, you will be creating topical clusters that can rank for multiple related queries. Use structured data to mark up your content (e.g., local business, event, creative works) and let search engines immediately know what type of content you have on your pages.

Full article: https://www.searchenginejournal.com/5-ways-to-optimize-fo...

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