02 Aug '18, 1pm

How to Create an SEO-Friendly Site Architecture

How to Create an SEO-Friendly Site Architecture

The flat architecture worked for a while, but in mid-to-late 2016, the site took a major hit. Unfortunately, it did not fully recover in 2017, and took another hit again in early 2018. While the site does experience some seasonality – their peak traffic times are from March to early-July and again from October to late-November – the year-over-year drops in organic traffic is telling. These drops are proof that architecture is a major component to site quality, and if that signal is off or confusing it has major consequences. Several years ago, a trend in the SEO industry was to use a flat site architecture where URLs lived right off the site root. The rationale was to increase the link juice funneled to those pages through the home page. But, when Google Panda was rolled out, site quality, including site architecture became a larger consideration. Another observation about...

Full article: https://www.verticalmeasures.com/search-optimization/crea...

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