01 Aug '18, 1pm

SEO & JavaScript: 6 Things You Need to Know

SEO & JavaScript: 6 Things You Need to Know

Knowing the basics of JavaScript has become a vital skill for the modern SEO professional, although until recently the relationship between these two disciplines has been a highly debated subject. The crucial question that hovers at the interface of SEO and JavaScript is whether search engine crawlers can perceive a website’s content properly, and realistically evaluate user experience. While HTML, which works with PHP, CSS, etc., can be read directly by a crawler, a JavaScript-based website cannot be accessed right off the bat. Google crawlers first analyze the DOM, and only afterward do they render the website. Basic Definitions Before we delve into best practices for optimizing JavaScript, let’s take a quick look at some basic terminology: JavaScript is a programming language used to make webpages dynamic and interactive. You can place JavaScript into an HTML document, ...

Full article: https://www.searchenginejournal.com/seo-javascript/263591/

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