30 Jul '18, 5pm

Yext Begins Submitting Local Business Listings to Amazon Alexa by MattGSouthern

Yext Begins Submitting Local Business Listings to Amazon Alexa by MattGSouthern

Yext has integrated with Amazon’s digital assistant, Alexa, giving it the ability to deliver local business listings to users. Those who use Alexa for voice search will be able to receive the most current information about businesses. Alexa will now be able to surface information about business locations, contact information, hours of operation, and more. With data from Yext being submitted directly by the business itself, business owners can be sure that Alexa users are getting accurate information. According to a recent study , Alexa lags behind competitors when it comes to retrieving local information. Integration with Yext is sure to make Alexa more capable in this area. Marc Ferrentino, Chief Strategy Officer of Yext, says in the company’s official announcement : “Amazon’s innovations have driven consumer adoption of voice search exponentially. As a result, businesses...

Full article: https://www.searchenginejournal.com/yext-begins-submittin...

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