30 Jul '18, 2pm

Google’s ‘Speed Update’ Has Minimal Impact on Search Results - Search Engine

Google’s ‘Speed Update’ Has Minimal Impact on Search Results - Search Engine

Google’s latest mobile search algorithm update, called the “Speed Update,” has reportedly had little-to-no impact on search results. A test conducted by Link Assistant before and after the Speed Update analyzed the top 30 positions for 33,500 queries across 1 million URLs. According to Link Assistant’s findings, the speed optimization of a page has a high correlation to its position in the SERPs. However, the correlation was found to be exactly the same before and after the Speed Update. Link Assistant’s data before and after Google’s mobile search algorithm update shows that there is still no correlation between ranking position and FCP (First Contentful Paint) & DCL (DOM Content Loaded) metrics. “The growth of average FCP/DCL metrics before and after the Page Speed Update has been minor: 0.030 seconds and 0.028 seconds respectively. Thus, there has hardly been any impact...

Full article: https://www.searchenginejournal.com/googles-speed-update-...

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