30 Jul '18, 1pm

How to Improve Your SEO with a Topic-Driven Content Marketing Approach by @krisjonescom

The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads , provides a perfect example of this. In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search. A Backlinko study from two years ago confirmed this sentiment when its lead authors found little correlation between organic rank and the presence of a target keyword in the page title. This isn’t to say that keywords have lost their importance to SEO, but there are better ways to advance your content marketing campaign by focusing on a topic-driven approach. The problem with focusing solely on keyword planners and keyword optimization is that they vastly limit the scope of your information hierarchy and new content ideas. Indisputably, selecting the right keywords and topics ...

Full article: https://www.searchenginejournal.com/seo-topic-driven-cont...

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