30 Jul '18, 12am

SEO vs. PPC | Which One Is Better For You & Your Business?

If you really want to call yourself an SEO expert, you’ll need to learn a lot more than just basic keyword research and link building. HTML and CSS skills might be required, at least at a basic level and JS and PHP come in handy as well. Those don’t include all the other technical things you need to master like sitemaps, indexing, URLs, redirects, multiple language issues and many others. With links getting harder and harder to obtain without a lot of $$$, your content creation and persuasion skills also need to improve significantly. There’s just so much more you have to master with SEO that it can actually be overwhelming. There are even categories, such as Technical SEO and Content SEO. Mastering these both can be very challenging. If you think of PPC like playing an instrument, then SEO is sort of like conducting an entire orchestra.

Full article: https://cognitiveseo.com/blog/19704/seo-vs-ppc/?platform=...

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