29 Jul '18, 2pm

Rookie link-building and content outreach mistakes you won’t make twice https://t.co/Fz4SGk5kCj

The advertising hounds . Avoid only targeting your existing customers or your main target persona. As soon as you begin your outreach campaign , you will learn that no one really wants to cover your content for the sake of the content. Those who show interest generally ask for money in exchange for sharing or hosting your content because they see it as advertising. Work outside your existing customer base into ancillary industries and cast a wider net. Not catering to your audience. Creating content that has no connection to your company or audience will probably not produce a lot of links or traffic. Why would a company selling carpets host a data visualization about the career paths of billionaires or an article on baby strollers? It’s conceivable billionaires and babies have a need for carpet. but it’s highly unlikely there’s an audience that’s interested in all three i...

Full article: https://searchengineland.com/rookie-link-building-and-con...

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