29 Jul '18, 9am

I didn't even know there was a debate here !!!! Place of tech SEO = fundamental

That is not to say that all websites need hours and hours of ongoing technical work. There is most definitely a point of diminishing returns, particularly for small/new websites that have a lot of the basics right. I am not arguing with this at all — in fact, my company’s website is probably quite a good example. We know the fundamentals are solid, but we can get a much better ROI at the moment from building a brand and a better product, so we rarely touch the website.

Full article: https://searchengineland.com/role-technical-seo-makeup-re...

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