29 Jul '18, 7am

4 Tactics to Compete with Huge SEM Advertisers.

I’d like to paint a picture of a Monday morning we’ve likely all experienced. You log in to your AdWords account to check on your beloved brand campaigns and find that your CPCs have doubled over the course of mere days. You check auction insights to see what’s happening. Much to your chagrin, you find Amazon/Target/Macy’s have started bidding. ADVERTISEMENT They have lower prices. They have free shipping. Worst of all, they have (seemingly) unlimited budgets. The outlook is grim – you pour another cup of coffee to plan. How will you ever compete with the biggest in your industry?!? I’ve been fortunate enough to be on both ends of the spectrum. I’ve been the small brand, operating on a finite budget trying to fend off attackers. I’ve also been the beast, armed with an unlimited bank account and nothing but a CAC goal. The goal of this post is to help all the underdogs out ...

Full article: https://www.searchenginejournal.com/compete-with-huge-ppc...

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4 Tactics to Compete with Huge SEM Advertisers by bigalittlea

4 Tactics to Compete with Huge SEM Advertisers ...

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