28 Jul '18, 7am

#marketing

Let’s face it, it’s 2018. These days, virtually every company utilizes content marketing in some shape or form. To stand out and give your content a fighting chance to be found by your audience, it’s critical to incorporate a promotion strategy, as well. To make it abundantly clear, promotion is not optional. It’s an absolute necessity . Promotion is about communicating the value of your content to the people who will be able to share it with their own networks. By proactively finding ways to spread your content outside of your immediate sphere of followers, you can draw a wider audience to your site and grow your own base of followers. Developing quality content is only half the battle. The other half is all about getting maximum exposure for that content. You could have the best content in the world, but it will only be as good as your ability to make it visible.

Full article: https://www.verticalmeasures.com/content-marketing-2/cont...

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