04 Mar '13, 5pm

How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App

How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App

There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords while checking out the new app promotion ad format in AdWords. One of the most common hypothetical use cases for device targeting in AdWords has to do with mobile apps. For example, a mobile app developer who doesn’t want to target desktops because their app only works on say, iOS tablets – it would make no sense for these ads to show up on Windows desktop computer searches. One Search Engine Land commenter wrote : The great news for app developers and marketers is that advertising your mobile app with Enhanced Campaigns just got way easier and more targeted than ever. Here’s how! Google Quietly Releases New Mobile App Promotion Ad Format Enhanced Campaigns are such a big shift ...

Full article: http://searchengineland.com/how-adwords-enhanced-campaign...

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