10 Questions Local Businesses Should Answer When Considering Online Deals

If you’ve followed headlines about the online deals industry over the past year, you might wonder if the phenomenon has lost its appeal. The coverage often goes something like this: Major players in the space are restructuring. The addition of hundreds of redundant and niche sites have saturated the market. Local businesses are moving on after being burned by offering steep discounts that failed to generate repeat business. Consumers are fatigued by the onslaught of deals by email offer services not relevant to them. Yet, while the young industry faces its challenges, both local businesses and consumers continue to see promise in the medium. In fact, consumer spending on online deals (including daily deals, instant deals and flash sales) is projected to grow 23% in 2013, reaching $4.4 billion, according to a BIA/Kelsey report released last year. Further, more than one-quar...

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