26 Jul '18, 1pm

Google AdWords Strategies: Targeting Your Competitor’s Keywords #SEO https://t.co/HKKprA0ZsX

The subject, of course, is competitive conquesting via Google AdWords. Should you bid on your competitor’s brand terms ? Is this a black hat strategy? The bottom line is this: competitive conquesting is not black hat, it’s a business-tactic. In fact, some of the most successful companies in the world employ similar tactics. Good conquesting strategies are tough to execute for several reasons, so keep reading to find out how to target your competitor’s keywords in AdWords, and why the tactic can be so advantageous for your businesses. Are Your Competitors Protecting Their Brand? Let’s pretend for a second that you’re the CEO of a multimillion-dollar retail store (unless you’re actually that person, in which case, let’s talk some paid media strategy ). You’re doing some competitive research and decide to see what other brands are up to on the west coast. So, you turn to your...

Full article: https://www.verticalmeasures.com/ppc-advertising/google-a...

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