04 Mar '13, 10am

Content Marketing Nirvana

Content Marketing Nirvana

With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. This leads to bad results and general grumpiness. Content marketing efforts are typically held to ROI metrics – this is “weaponized content” that is supposed to generate traffic, sales, or engagement – so let’s begin with the ends in mind and map out the best possible content marketing framework. It may not be reachable, you may not be able execute every element, but at least you know what to shoot for. So let’s get started on defining our own personal content marketing perfect state. Start With a Strategy The first and most important step in making sure your content is keyword-focused and aligned to you keyword strategy. And what drives ...

Full article: http://searchenginewatch.com/article/2251900/Content-Mark...

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