04 Mar '13, 7am

Customer Surveys: Your Path to Discovering New eCommerce Revenue Opportunities

Customer Surveys: Your Path to Discovering New eCommerce Revenue Opportunities Written by Shawn Cohen Add Comment After reading an article about Christine Day, CEO of lululemon athletica, I was impressed at the great lengths she goes to listen to her customers . On a weekly basis she stands inside one of her many retail stores and observes what patrons are taking into the fitting room, talking about, and complaining about. From that channel–among many others–she keeps her finger on the pulse of exactly what her customers want from her retail chain. But it’s a slightly different story when you are trying to drive sales on a website and have no direct contact with your patrons. You know what your best-selling products and services are, but how can you discover new areas of opportunity? By surveying your past and current customers, you can gain valuable insight into your targ...

Full article: http://www.seerinteractive.com/blog/customer-surveys-your...

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