23 Jul '18, 1pm

How User Behavior In Search Works: Everything You Need to Know by beanstalkim

How User Behavior In Search Works: Everything You Need to Know by beanstalkim

A searcher clicks to your site in the search results and quickly returns to the engine and clicks on the next link. This would be a clear indication that the searcher believes the query is right and the result wrong and send a negative relevancy signal to the engine for your page as it relates to that query. A searcher clicks to your site in the search results, sticks around for a good deal of time, and then returns to the engine and clicks on the next link for the same query. This would likely send a positive relevancy signal to Google for that query and indicate that the user found content of interest and is simply looking for additional information or options. A searcher clicks to your site in the search results and after either a long or short period of time returns to the engine, refines their query, and searches again. This would indicate to the engine that the user ...

Full article: https://www.searchenginejournal.com/how-user-behavior-in-...

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