23 Jul '18, 10am

National ads, local results: Where should you be putting your money?

When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York City. Geotargeting is also great for franchises. Even if you have locations around the world, potential customers are a lot more likely to respond to a location-specific ad than one-size-fits-all ad copy. But what about national or international e-commerce retailers? What if you run a business-to-business (B2B) services or software as a service (SaaS) company that serves clients anytime, anywhere? Surely, a broad targeting approach is best for businesses with a broad target market. While nationwide targeting is often recommended for nationwide offers , it isn’t always the most profitable way to market your business. Even if you can technical...

Full article: https://searchengineland.com/national-ads-local-results-w...

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