23 Jul '18, 12am

How to Take #LinkBuilding Into Your Local Community

It’s hard to separate community engagement from link building. Instead of prescribing to traditional marketing rules, I strive to integrate community engagement with my link building campaigns. Community engagement bridges the gap between offline and online marketing. Break down the idea that link building is only online. My approach to link building is an egalitarian one — I believe that all marketing channels, social networks, events, and emails can lend themselves to interesting and creative link building campaigns. The idea that link building is only meant to be done online is really getting to be outdated. And, that’s cool. Offline link building is community engagement with real people in the real world. I’ve done this by hosting a blogger focus group for a new menu. And, afterwards the bloggers shared articles on their sites and on social about our new menu. They als...

Full article: https://www.searchenginejournal.com/link-building-guide/c...

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