22 Jul '18, 5pm

How to take advantage of strategic PPC audience targeting

I like to add in-market audiences as an observation to existing campaigns, then just add bid modifiers as needed. If you notice an audience is working really well after you’ve added it to your campaign, you can add a positive bid modifier to try to be a little bit more aggressive in capturing that market share. There’s virtually no risk in adding an audience as observation-only, but it’s worth checking out your display campaigns to see which audiences have worked to find inspiration.

Full article: https://searchengineland.com/how-to-take-advantage-of-str...

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