22 Jul '18, 3pm

Improving the customer experience means getting search right - Search Engine Land

This is not the final destination for the industry, however. The overt signifiers of intent (in this instance, the word “ideas”) will lead to the discovery of implicit intent. Search engines, at their optimal level of functionality, will use other signals to understand this intent and serve personalized results. What matters is that brands are present, relevant and useful at these stages to establish a connection with their audience when they are receptive to new ideas. This means that when consumers reach for search in their moments of need, they are more likely to re-engage with the same brand that initially inspired them.

Full article: https://searchengineland.com/improving-the-customer-exper...

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