21 Jul '18, 6pm

5 Ways Your Brand Can Engage With A Gen Z Audience #digitalmarketing, #smm

5 Ways Your Brand Can Engage With A Gen Z Audience #digitalmarketing, #smm

Gen Z can seem daunting to brands. As consumers, they’re early adopters of new social networks, technology and trends, while at the same time being skeptical of many conventional advertising practices and brands. These qualities provide established and up-and-coming brands with exciting opportunities and challenges in engaging with this audience – an audience that if engaged with properly, could become immediate and lifelong customers. Here’s 5 ways your brand can engage with a Gen Z audience. 1. Be Informal, But Not Inappropriate There’s a fine balance between being genuinely relatable and cringeworthy and when you engage with a Gen Z audience. Bigger brands will generally have a tougher time at this, with their established image often conflicting with any rapid shift to seem relatable. In marketing to Gen Z, brands shouldn’t treat them differently to other audiences, and...

Full article: https://www.semrush.com/blog/5-ways-your-brand-can-engage...

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