03 Mar '13, 5pm

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

We know that Canada ranks #2 in the world for online video consumption , but a new report from Videology shows us who video advertisers are targeting in Canada, especially when compared to the data coming from the US and the UK for the last 3 months of 2012. Who Is Using Video For Advertising? The consumer goods industry currently dominates the Canadian video ad sector with a 38% share of 77.1 million online video impressions tracked from October to December 2012. That's nearly more than the next three sectors combined, but it's clear that consumer goods, entertainment, travel and restaurant advertising take the lion's share of the market. This is in stark contrast to the US, where consumer goods, auto, retail and telecoms commanded the views with a combined total of 58.5% out of a possible 2.37 billion impressions. All four of the leading categories increased their share ...

Full article: http://www.reelseo.com/video-advertising-canada-q4-2012/

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