19 Jul '18, 9pm

How to Build Effective Amazon Sponsored Product Campaigns

If you’re thinking of selling on Amazon, or growing an existing Amazon sales channel, you know that sponsored products are the primary advertising placement for Amazon sellers within Seller Central. And within Amazon, paid placement can play a doubly important role in your overall success. First and most obviously, sponsored product sales increase your visibility and revenue in the form of direct sales. But second, because Amazon awards better organic placement or “rank” to products or companies that have higher overall sales velocity, an aggressive and effective sponsored product strategy can literally earn you higher organic visibility to boot. I’ll say that again, selling more via paid ads on Amazon will actually increase your organic rank in their marketplace. This is a huge difference between more traditional SEO + PPC, where search engines effectively separated Churc...

Full article: https://www.portent.com/blog/amazon/amazon-sponsored-prod...

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How to Build Effective Amazon Sponsored Product...

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