03 Mar '13, 3pm

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend. It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile. "If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the right people at the r...

Full article: http://searchenginewatch.com/article/2251898/Facebook-Fin...

Tweets

Looking for Singapore Fans for Facebook Page by...

freelancer.com 03 Mar '13, 11am

Project Description: Dear Friends, I just started new company last month. I am creating a facebook fan page for the compan...

Microsoft Says Goodbye To “Scroogled” Ad Campaign

searchengineland.com 04 Mar '13, 2pm

” Pepsi-challengesque campaign, which argued that people actually prefer Bing to Google in a blind comparison, also had li...

Bitcoin a new level of Web monetization >> << #BTC

coinurl.com 04 Mar '13, 8am

The smart way to monetize your content! Contextual banner ads Interstitial ads Non-intrusive, high-efficient text and imag...

New Look Facebook News Feed to Debut March 7

searchenginewatch.com 04 Mar '13, 4pm

Social network Facebook has said it will roll out some major changes to its news feed during a March 7 event. Invitations ...

The Search Engine We REALLY Want To See Google (Or Microsoft) Build

The Search Engine We REALLY Want To See Google ...

searchengineland.com 07 Mar '13, 4pm

Social Sentiment: We’ll dive into more details on the specifics below, but one key aspect we added to the SERP was deep in...

Facebook Shares How People Are Using Graph Sear...

searchengineland.com 03 Mar '13, 9am

Getting people to use Facebook Graph Search other than finding people could help Facebook build a search business that cou...

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground...

reelseo.com 03 Mar '13, 5pm

We know that Canada ranks #2 in the world for online video consumption , but a new report from Videology shows us who vide...

Microsoft Surface is finally coming to Singapore via @superadrianme #tech

Microsoft Surface is finally coming to Singapor...

superadrianme.com 01 Mar '13, 12am

Microsoft Surface Pro is comparable to a full-blown Windows laptop with the tablet capabilities. For the first time, you c...

Facebook Set to Unveil Changes to News Feed

Facebook Set to Unveil Changes to News Feed

searchenginejournal.com 04 Mar '13, 5pm

Keep in mind that the vast majority of Facebook activity happens in News Feed and not on either the business or personal t...

How to Run a Successful Facebook Marketing Campaign

How to Run a Successful Facebook Marketing Camp...

searchenginejournal.com 07 Mar '13, 2pm

Facebook campaigns that motivate users to share content are the most successful because then customers become your brand a...

Microsoft Surface coming to Singapore

Microsoft Surface coming to Singapore

blog.dk.sg 01 Mar '13, 1am

I think the folks at Microsoft Singapore and their PR are tired of me asking them when is the Microsoft Surface coming to ...

this! Help

this! Help

harveynorman.com.sg 07 Mar '13, 4am

Powers down device when snapped on. Also converts into a tablet stand for an instant workstation. • Windows® 8 Shortcut Ke...

Google Helps Microsoft Get Fined Millions in Europe

Google Helps Microsoft Get Fined Millions in Eu...

searchenginewatch.com 08 Mar '13, 8am

The European Commission (EC) hit Microsoft with a €561 million fine Wednesday, after the firm failed to keep its promise o...