03 Mar '13, 1pm

Google+ Sign-In Means More Engagement, Data on Users

Google+ Sign-In Means More Engagement, Data on Users

Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Developers building apps for Android, iOS, or the web can now add a feature enabling users to sign in to apps outside of Google with their existing credentials, simplifying sign-in for users. Clearly, the move for Google is an attempt to expand its role as the social network of choice. "Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. Google says automatic sign-in will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity. Ten companies have already implemented the Google si...

Full article: http://searchenginewatch.com/article/2251897/Google-Sign-...

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