13 Jul '18, 5pm

17 Top Content Marketing Experts You Should Be Following

Your audience’s favorite platforms and content formats are continuously changing, with micro-this and in-depth that. Influencer marketing is taking over more and more each year, and you can’t keep track of how you’re supposed to be doing it. And don’t even think about organic social media reach — trying to achieve that often means facing a bottomless pit of theories, advice, and case studies. My point is that content marketing moves fast. How can you stay up to date on our industry when books, training, and even the blog posts on Google’s page one become outdated so quickly? Look to the experts . Industry influencers will always be talking about what’s happening in content marketing, on social media, the conference circuit, and their own platforms. Plus, you can simply observe what they’re doing and how they’re reacting to industry changes inside of their own businesses. H...

Full article: https://www.searchenginejournal.com/top-content-marketing...

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