13 Jul '18, 12pm

Innovative Ways to Target Online Audiences

Innovative Ways to Target Online Audiences

When it comes to paid advertising on search or social, look-a-like audiences are one of the best ways to reach your highest potential customers. Platforms like Facebook enable advertisers to use CRM data from existing customers to target new potential customers. This advertising technique has been proven to double or even triple the results of standard targeting for the reasons you would expect. When you target ads to people based on lookalike models, you are much more likely to drive the right people back to your website to convert.

Full article: https://www.searchenginepeople.com/blog/innovative-ways-t...

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