13 Jul '18, 4pm

A Beginner's Guide to SEO in a Machine Learning World

When thinking about the rise of machine learning as it relates to SEO , we can be faced with a frightening scenario, depending on the type of SEO professional you are. SEO pros, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the marketers who have relied more on serving the users rather than the engines. Where I once used to scratch my head wondering how the “build great content and they will come” approach was even conceivable, those who subscribe that SEO approach are the ones who are likely less worried today. And they should be. Sort of. It’s still not: Before we dive into what’s changing let’s first answer the question: What Is Machine Learning as It Relates to SEO? We won’t get into a big lesson around all that is machine learning here and we ...

Full article: https://www.searchenginejournal.com/seo-guide/machine-lea...

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