13 Jul '18, 12pm

5 Ways Twitter Purge Impacts Search and Social by martinibuster

5 Ways Twitter Purge Impacts Search and Social by martinibuster

Twitter announced they were locking suspicious accounts and removing them from follower counts. The move was designed to increase trust in the service. The purge will be ongoing for several days and will become the new normal as Twitter increases how often they purge suspicious accounts. 1. Advertisers Will Benefit As a response to GDPR, Twitter began locking out users that hadn’t properly declared their age, in order to better comply with regulations regarding under age users. Twitter continued locking out more and more users in the weeks following, inspiring the #TwitterLockOut hashtag. Locking out millions of suspicious accounts may have been the lead up to what we are seeing today, which is the removal of those locked accounts from follower counts. Hidden within the announcement was a brief mention that Twitter will stop showing ads to accounts that are suspicious. Thi...

Full article: https://www.searchenginejournal.com/twitter-purge/261243/

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