12 Jul '18, 11am

Google Ads Introduces New Campaign Type for Hotels by @MattGSouthern

Google Ads Introduces New Campaign Type for Hotels by @MattGSouthern

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored hotel prices were listed in Google Maps. Since then, hotel ads have expanded to Google search results, which helped the ad type grow. Now, hotel ads have grown to the point where advertisers are in need of a more effective way to manage them in a separate platform from other Google Ads. “Our Hotel ad partners are happy with the volume of leads and bookings – in the first six months of 2018, the number of leads to partners grew 65 percent year over year. As Hotel ads has grown, we’ve heard feedback that some partners have a hard time managing their Hotel ads in a separate platform from their other Google Ads, like their search and display campaigns.” Enter hotel campaigns, whic...

Full article: https://www.searchenginejournal.com/google-ads-introduces...

Tweets

Google brings Hotel Ads into the Google Ads pla...

searchengineland.com 12 Jul '18, 5pm

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the in...

SearchCap: Google hotel ads, Bing testing icon,...

searchengineland.com 12 Jul '18, 8pm

Google Posts adds ‘call now’ button Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you inclu...

Bing is testing an

Bing is testing an

searchengineland.com 12 Jul '18, 12pm

Some searchers are seeing a rectangular box with an arrow when you hover over a search result. It can display on an ad or ...

Google Adds People Also Search For Box For Search Ads

Google Adds People Also Search For Box For Sear...

seroundtable.com 13 Jul '18, 11am

The people also ask box which launched in Google organic desktop results in February 2018 has also launched last month for...

Google News Digest: Google Ads, New Insights in...

semrush.com 11 Jul '18, 8am

The official G Suite feed announced on June 27th a recent update and new features in Google Calendar. With the new update ...

Google brings Hotel Ads into the Google Ads pla...

searchengineland.com 15 Jul '18, 4pm

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the in...

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

Google Marketing Live: Here come fully automate...

searchengineland.com 10 Jul '18, 3pm

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives will annou...

SearchCap: SMX East agenda, Google Marketing Li...

searchengineland.com 10 Jul '18, 8pm

Check out the new SMX East agenda Jul 10, 2018 by Search Engine Land Now more than ever, it’s important to stay on top of ...

Google bans pop-unders as the source of AdSense...

domaingang.com 12 Jul '18, 4pm

“To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Po...

Google Shows ‘People Also #Search for’ Suggesti...

searchengineland.com 14 Jul '18, 2pm

Advertiser reaction to this feature is not positive, no surprise. In addition to the competitor suggestions, concerns incl...

Six things Google Ads can now do automatically

searchengineland.com 08 Jul '18, 10pm

are an automated campaign type that helps advertisers get more installs of their app or drive in-app conversions. As far a...

5 Things @Google Ads aka @adwords can now do au...

searchengineland.com 08 Jul '18, 5pm

are an automated campaign type that helps advertisers get more installs of their app or drive in-app conversions. As far a...

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

Google Marketing Live: Here come fully automate...

searchengineland.com 10 Jul '18, 9pm

The agency iProspect is among those that have been testing Responsive search ads with clients. “We continue to see evoluti...

via @MattGSouthern, @sejournal

via @MattGSouthern, @sejournal

searchenginejournal.com 10 Jul '18, 6pm

Google is introducing a new ad product that uses machine learning to adapt to users’ queries. Responsive search ads allow ...