12 Jul '18, 11am

Google Shopping Now Solves 4 Critical Problems Retailers Face

More than 60 percent of a typical U.S. retailer’s paid clicks on Google now come through Shopping ads . So it’s a no-brainer that retailers want to use this ad format. But some significant challenges can get in the way. Google is solving a few of these with new capabilities announced this week at the Google Marketing Live event. Google Retail booth at Google Marketing Live Thanks to advances in machine learning , Google can now automate campaigns in new ways that align more closely with a retailer’s goals. Specifically, Google can now automate a few new things: Build a shopping data feed from an advertiser’s site. Select the right media mix across Google properties, including search, display, and YouTube, with Smart Shopping campaigns. Set bids to achieve goals like driving new customer acquisition and driving foot traffic to physical stores. What was previously referred t...

Full article: https://www.searchenginejournal.com/google-shopping-solve...

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