12 Jul '18, 7am

Account-Based Marketing Tools: A

Account-Based Marketing Tools: A

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B marketers say ABM is either “important” or “very important” to their marketing strategy; 44 percent say that ABM is now their top marketing priority. MarTech Today’s first publication of “Account-Based Marketing Tools: A Marketer’s Guide ” examines the market for ABM tools and the considerations involved in implementation. The 60-page report reviews the growing market for ABM solutions, plus the latest trends, opportunities and challenges. In this report, you will learn: Critical elements for ABM success. Who the lead...

Full article: https://searchengineland.com/account-based-marketing-tool...

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