12 Jul '18, 7am

What to consider when selecting marketing channels

What to consider when selecting marketing channels

The more specialized or difficult your product is to use, the more you’ll benefit from using short marketing channels or selling directly to customers. That’s because people are often reluctant to take a risk on an ‘intimidating’ product unless they’ve built up some trust with the business first. Leads must feel assured that you’ll help them with setup and provide tech support if something goes wrong. For example, if you sell specialized software or complex machinery, you’ll probably want to focus on choosing leads carefully and building relationships with them – not distributing your product as far and wide as possible.

Full article: https://searchenginewatch.com/2018/07/12/what-to-consider...

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