12 Jul '18, 7am

SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more

PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.” Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today Jul 11, 2018 by Digital Marketing Depot Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. Improving the customer experience means getting search right Jul 11, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on ...

Full article: https://searchengineland.com/searchcap-pitch-smxeast-yout...

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PPC's #fakenews: 9 ways bad numbers might look ...

searchengineland.com 12 Jul '18, 7am

Mixing brand and non-brand in reporting. I’ve previously mentioned the sometimes-complex relationship between digital mark...

YouTube aims to show more authoritative search results around news topics

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searchengineland.com 11 Jul '18, 1pm

Google said it is looking to provide more sources and context on breaking news-related searches in YouTube. Since it takes...

Tag your buddies with a swing this bad!

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Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to se...

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Mixing brand and non-brand in reporting. I’ve previously mentioned the sometimes-complex relationship between digital mark...

Want to speak at SMX East?

Want to speak at SMX East?

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To increase the odds of being selected, be sure to read the agenda . Understand what the sessions are about. Ensure that y...

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straitstimes.com 12 Jul '18, 3am

YouTube has unveiled a move to counter fake news by setting up working groups with media organisations and committing US$2...

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Mixing brand and non-brand in reporting. I’ve previously mentioned the sometimes-complex relationship between digital mark...

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Check out the new SMX East agenda Jul 10, 2018 by Search Engine Land Now more than ever, it’s important to stay on top of ...

81% of the field. 126 players. The overwhelming #1 ball at the @JDCLASSIC. Go inside the numbers:

81% of the field. 126 players. The overwhelming...

titleist.com 13 Jul '18, 7pm

At this week's John Deere Classic, Titleist is once again the overwhelming golf ball of choice with 81% of the field (126 ...

YouTube to Surface More Authoritative News Sources by MattGSouthern

YouTube to Surface More Authoritative News Sour...

searchenginejournal.com 10 Jul '18, 2am

YouTube is implementing several changes to how it displays news stories in the US. These changes all involve making author...

Need to fine-tune your #PPC campaigns for 2018?...

searchengineland.com 22 Jul '18, 3pm

Ensure all ads have the two-headline (expanded text ad) format. It’s easy to overlook ads which may still be using the old...

PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics - Search Engine Journal

PPC 101: A Complete Guide to Pay-Per-Click Mark...

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PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics If you’re new to the world of paid search, it can be overwhelm...

Against All Odds, Mountain Gorilla Numbers Are ...

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The news coming out of East Africa's Virunga Mountains these days would have made the late (and legendary) conservationist...