12 Jul '18, 8am

How to organize your keyword lists

Top : the absolute best and most expensive keywords that you might try and target in the future, depending on time and budget, as well as how useful the end result would be in light of those factors Moderate : middle ground keywords that cost less than the top, but have the highest potential within that price level. This is where most of your research should lead you and the largest portion of your spreadsheet is going to be dedicated to these Bottom : the cheapest keywords to target aren’t worth much when it comes to primary keyphrases. However, you may want keep an eye on them anyway and sometimes look to them either for inspiration on future phrases (to expand on), or as secondary/tertiary phrases for projects that require them.

Full article: https://searchenginewatch.com/2018/07/12/how-to-organize-...

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