10 Jul '18, 9pm

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

The agency iProspect is among those that have been testing Responsive search ads with clients. “We continue to see evolutions in Google’s advertising platform that lend themselves to further automation, and Google’s Responsive Search Ads is just that. This tool furthers advertisers’ abilities to create relevance at scale in the SERP by automating part of the ad development process,” Jessie Dearien, VP, head of paid search at iProspect, tells Search Engine Land. “iProspect’s clients are seeing strong positive responses across the board, even reaching CTR improvements of +20 percent, and correspondingly lower CPC (up to 17 percent less expensive). Google’s commitment to continually evolving their toolset provides new, powerful solutions for advertisers who lean into the changes.”

Full article: https://searchengineland.com/google-marketing-live-here-c...

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