10 Jul '18, 5pm

Say goodbye to low Quality Score with this Google Ads script

Say goodbye to low Quality Score with this Google Ads script

Improve ad copy to include the keywords. Rewrite ads with a low CTR, and make sure to include relevant and high-volume keywords in your copy. A/B test your ads to find out which ones are the best-performing and learn how to keep improving your ad copy. Also try using ad extensions that increase CTR by increasing the visibility of your ad, like sitelink extensions. Improve your landing page. Check whether all your destination URLs are correct and your loading times aren’t too slow, as this is a major pet peeve of Google’s. Have a look at Google’s guidelines on landing page experience to see if there are any areas where you could improve your website. Change the ad group to put it with more relevant ads. Maintaining segmented ad groups is also key. Split ad groups according to specific keyword targeting to take advantage of top-performing keywords in the right ads. A low Qua...

Full article: https://searchengineland.com/say-goodbye-to-low-quality-s...

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