10 Jul '18, 3pm

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives will announce several initiatives, all of which are powered by machine learning and take automation to another level. It’s easy to start being glib about yet more mentions of artificial intelligence and machine learning, as just about every product or feature release from Google Ads (the new brand name for AdWords that will be rolling out this month) and Bing Ads over the past year or so has had machine learning behind it. However, we’re entering into a new, more automated phase. No longer is automation limited to certain aspects of campaign management — such as bidding or dynamic headlines. Now, every facet of a campaign — bidding, creative and targeting — can be automated based on a few inputs from the advertiser. First there were Dynamic search ads, now there ...

Full article: https://searchengineland.com/google-marketing-live-here-c...

Tweets

Google Marketing Live: Here come fully automate...

searchengineland.com 10 Jul '18, 9pm

The agency iProspect is among those that have been testing Responsive search ads with clients. “We continue to see evoluti...

SearchCap: SMX East agenda, Google Marketing Li...

searchengineland.com 10 Jul '18, 8pm

Check out the new SMX East agenda Jul 10, 2018 by Search Engine Land Now more than ever, it’s important to stay on top of ...

11 of the Best Influencer Marketing Campaigns

searchenginepeople.com 10 Jul '18, 12pm

Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure...

Google News Digest: Google Ads, New Insights in...

semrush.com 11 Jul '18, 8am

The official G Suite feed announced on June 27th a recent update and new features in Google Calendar. With the new update ...

Google expanding per-shop visitation and local ...

searchengineland.com 09 Jul '18, 2pm

Google has begun an expanded rollout of store visits reporting for AdWords (soon to be called Google Ads ) customers of al...

Google Shopping and how to capitalize on your new shop window

Google Shopping and how to capitalize on your n...

searchenginewatch.com 10 Jul '18, 8am

At the heart of any good Shopping campaign is building an accurate and detailed Shopping feed . Without this, it will be n...

What to consider when selecting marketing channels

What to consider when selecting marketing channels

searchenginewatch.com 12 Jul '18, 7am

The more specialized or difficult your product is to use, the more you’ll benefit from using short marketing channels or s...

via @MattGSouthern, @sejournal

via @MattGSouthern, @sejournal

searchenginejournal.com 10 Jul '18, 6pm

Google is introducing a new ad product that uses machine learning to adapt to users’ queries. Responsive search ads allow ...

The Page Speed update is live now.

searchengineland.com 09 Jul '18, 11am

One of the more common questions we hear is how we know if Google considers our web pages to be fast or not. Google won’t ...

Available For All: Google Search Console URL In...

seroundtable.com 10 Jul '18, 11am

A few weeks ago, Google launched the URL inspection tool within the new Google Search Console. Not everyone was seeing it,...

Say goodbye to low Quality Score with this Google Ads script

Say goodbye to low Quality Score with this Goog...

searchengineland.com 10 Jul '18, 5pm

Improve ad copy to include the keywords. Rewrite ads with a low CTR, and make sure to include relevant and high-volume key...

It's Live: Google Speed Update Now Rolling Out

seroundtable.com 09 Jul '18, 12pm

Of course, the big news is that it is live today, rolling out now. So if you see your mobile traffic change - i.e. get bet...

"Google Speed Update is now being released to a...

searchengineland.com 09 Jul '18, 1pm

Google Speed Update is now being released to all users Barry Schwartz on July 9, 2018 at 6:51 am Categories: Channel: SEO ...

Google Speed Update is now being released to al...

searchengineland.com 09 Jul '18, 10am

Google has updated its original blog post around the Speed Update saying this is now “rolling out for all users.” Google t...

Google Speed Update is now being released to al...

searchengineland.com 09 Jul '18, 10am

Google has updated their original blog post around the Speed Update saying this is now “rolling out for all users.” Google...