10 Jul '18, 12pm

How to Use Structured Data for Better SEO: A Beginner's Guide

Search engine bots are not that smart. Once they stumble upon "giraffelivesinsavannah", they will save 22 Latin characters in their memory and head for a new piece of information to consume. Without a preloaded vocabulary and a set of special rules (or, if I were to use a buzzword, without "structured data"), computer programs can't derive meaning from a string of characters. When someone searches the web for "giraffelivesinsavannah", search engines will eagerly return the web page where this exact string appears. But if you search for "where do giraffes live?", a search engine will likely not pick up that same web page — even though it has the answer.

Full article: https://www.link-assistant.com/news/structured-data-for-s...

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