10 Jul '18, 12pm

11 of the Best Influencer Marketing Campaigns

Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident from its ROI when compared to other marketing methods. The average earned media for each dollar spent on influencer marketing is $11.69, across all industries. But enough waxing lyrical about it, let’s take a look at some brands and their incredibly successful campaigns. Maybe you can look to them for some inspiration for your next influencer marketing campaign. 1. Mercedes Benz Most luxury brands want to maintain an air of exclusivity around themselves while coming off as desirable and accessible. Mercedes Benz used influencer marketing to achieve just that and to a...

Full article: https://www.searchenginepeople.com/blog/11-best-influence...

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