10 Jul '18, 12pm

The Challenge of Competing with Directory Sites in Paid Search by GrpTwentySeven

The Challenge of Competing with Directory Sites in Paid Search by GrpTwentySeven

When you run Google searches, the results are sometimes filled with ads for directory sites . This is especially true when the search terms relate to expensive, big-commitment services, such as schools and assisted living facilities (a.k.a., nursing homes). People will usually thoroughly research and compare these services before buying, which makes directory sites appealing. As an advertiser, you might see this as a problem. After all, how can your ad for a single facility compete against ads for directories that list hundreds of facilities? However, I would argue that this situation presents an opportunity. Because searches that cause directory ads to impression can also allow you to capitalize on what those directory sites can’t offer. In this article, I’ll talk more about directory sites in general, and how you can make your ad stand out in a field of directory ads. Wh...

Full article: https://www.searchenginejournal.com/competing-with-direct...

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