10 Jul '18, 8am

Google Shopping and how to capitalize on your new shop window

Google Shopping and how to capitalize on your new shop window

At the heart of any good Shopping campaign is building an accurate and detailed Shopping feed . Without this, it will be near impossible to compete effectively. This task can be tricky without the right technical expertise, but there’s plenty of specialist third parties who can help. Once the feed is in good shape, building a basic structure using the low, medium and high priority settings, allows advertisers to focus on top performing keywords and also separate brand and non-brand searches.

Full article: https://searchenginewatch.com/2018/07/10/google-shopping-...

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