09 Jul '18, 2pm

5 Major Tips to Build & Improve Your Online Presence with Content Marketing

They generate lots of backlinks . This includes links from the very experts you’re featuring. Getting featured on someone else’s blog is a great way for them to build their own authority, so in a way, it’s an “I’ll scratch your back, you scratch mine” scenario. They’re easy to promote . Once your expert roundup post is live, usually all you have to do is share the link with the contributors. In turn, they’ll share it with their own fans and followers on their favorite social media channels, and so on. They help build industry connections and establish your authority . Creating an expert roundup post requires a fair amount of outreach. As you connect with these industry experts, you have a golden opportunity to network, build rapport, and establish a lasting, mutually beneficial relationship. Plus, when you publish the post, your readers will see who you have been connectin...

Full article: https://www.searchenginejournal.com/content-marketing-bui...

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