09 Jul '18, 2pm

Google expanding per-shop visitation and local conversion reporting

Google has begun an expanded rollout of store visits reporting for AdWords (soon to be called Google Ads ) customers of all sizes that provides performance breakouts by individual store locations. Marketers will be able to see in-person visits to their physical stores and other types of “offline” conversions associated with each business location: The per-shop report shows you an estimate of how many in-person visits you’re getting for each of your physical locations, and conversions from other shop-specific actions – like phone calls, website visits, getting driving directions and more. Using this information, you can move your budget around to increase the performance of shops that are already successful, or to shops that require more support. The following are the additional offline actions or engagements included by default in the reports, in addition to physical store...

Full article: https://searchengineland.com/google-expanding-per-shop-vi...

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