09 Jul '18, 12pm

How User Personas Can Improve Your SEO Performance by joshuacmccoy

How User Personas Can Improve Your SEO Performance by joshuacmccoy

What types of questions are prospective customers asking the sales team? Do they use specific words or terminology? Are there specific types of content that they have mentioned as a reference from the website. How do they like to talk to us (e.g., web form, email, phone, live chat, other)? Is our “sweet spot” audience as described by the sales team closely mimicking those that we see as positive performers in our digital personas creation from above? If yes, great, you likely have a little less work to do on the site. If no, you may have a website that was built for crawlers and you may need more of a web overhaul.

Full article: https://www.searchenginejournal.com/user-personas-seo/259...

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