08 Jul '18, 5pm

Link Building Best Practices for Content Syndication

Nowadays, it’s natural to expect your article to get covered on other sites because it’s just that good. Amazing copy and beautiful visuals serve as the driving force behind barrage of content sharing — and they’ve quickly become mainstays on our top posts. Essentially, you want your content to do “double duty” (and then some) — links, shares, distributed on other publications, etc. But what’s the best way to ensure your content gets seen, linked, and shared by the maximum amount of your target audience? Answer: Content syndication. Search engines track links across the web to help classify content. The content of pages linking to each other is taken into consideration when pulling it into the search results. Some of the biggest sites (e.g., The New York Times, CNN) syndicate their content. Republishing your content: Allows you to leverage your content multiple times. Is a...

Full article: https://www.searchenginejournal.com/link-building-guide/c...

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