07 Jul '18, 6am

16 common on-site #SEO mistakes you might be making right now

Using H1 tags for subheadings. Please don’t do this. The H1 tag is meant to serve as a title for the entire page. Using more than one may confuse the search engines as far as the topic of the page. Using subheadings inconsistently. What I mean here is skipping straight to H3 tags without using H2 tags, using H2 tags when you intend them to be subsections of another H2 tag, and so on. The heading tags create a very clear hierarchy for search engines to crawl and understand, so don’t mess with the order in which they’re intended to be used. Using heading tags in the navigation or menu. I’ve seen cases where entire sections of the site shared the same H1 tag because it was included in a common header for the section. This can lead to keyword cannibalization and similar issues. Including subheading tags within the navigation may also lead to confusion of which content belongs ...

Full article: https://searchengineland.com/16-common-site-seo-mistakes-...

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