04 Jul '18, 1pm

The Mad Scientists of Paid Search — SMX Advanced Session Recap https://t.co/pJmU7KXzej

“Near me” queries have increased faster than location-specific queries. The share of Google paid search clicks tracked to the ZIP code level has gone up significantly over the past couple of years, indicating that Google is better able to assign users to granular location types. This is good news in light of the increase of “near me” queries, when Google has to identify the location in order to serve up relevant nearby businesses.

Full article: https://searchengineland.com/the-mad-scientists-of-paid-s...

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